more thoughts on stuff

Now that Amazon the online megastore knows everything there is to know about their customers through the stuff they buy, I propose that they introduce a dating service in which they would match customers through their material affinities.

The algorithm could be straightforward: Title for title -- and once a certain critical mass of overlap is reached a match is made.

Or it could be more complementary: You bought a Weber from Target -- I bought a grill spatula. We're made for each other.

Many of us have already been privy to Amazon's extraordinary affinity matching -- I, myself, while going through a difficult divorce and loading up on titles designed to get me through the worst of it (it was only after checkout that I realized the irony of purchasing Miles Davis' Kind of Blue recording alongside "surviving your divorce" titles) -- received one of Amazon's "People who bought also liked..." email promotions.

The title they recommended to me at a time in my life when I felt like I was taking it in the *ss?

The Ultimate Guide to Anal Sex for Women.

True story.