Kids don't just ask for food from McDonald's. They actually believe that the chicken nugget they think is from McDonald's tastes better than an identical, unbranded nugget.
We found that kids with more TVs in their homes and those who eat at McDonald's more frequently were even more likely to prefer the food in the McDonald's wrapper.
Thomas Robinson, director of the Center for Healthy Weight at Lucile Packard Children's Hospital, commenting in today's AdAge (McNuggets Are Good, but Branded McNuggets Are Even Better) on a study conducted in concert with Stanford University School of Medicine involving 63 Northern California children that showed that:
Kids aged 3 to 5, when presented with identical foods -- one in a McDonald's wrapper and the other without -- overwhelmingly rated the branded one as tasting better.