Wednesday, August 08, 2007

oh dear.

Kids don't just ask for food from McDonald's. They actually believe that the chicken nugget they think is from McDonald's tastes better than an identical, unbranded nugget.


We found that kids with more TVs in their homes and those who eat at McDonald's more frequently were even more likely to prefer the food in the McDonald's wrapper.

Thomas Robinson, director of the Center for Healthy Weight at Lucile Packard Children's Hospital, commenting in today's AdAge (McNuggets Are Good, but Branded McNuggets Are Even Better) on a study conducted in concert with Stanford University School of Medicine involving 63 Northern California children that showed that:

Kids aged 3 to 5, when presented with identical foods -- one in a McDonald's wrapper and the other without -- overwhelmingly rated the branded one as tasting better.


I, Rodius said...

I saw this story on Today this morning. Horrifying. It even carried over into other foods not served at McDonalds. A McDonalds branded carrot tasted better than a non-branded carrot.

I still don't go as far as to demand regulation of advertising to kids. Parents are in charge of their children's television and fast food consumption, and so it should remain. In my humble opinion.

anniemcq said...

I agree, Rodius.

Mark Knopfler has a great song called "Boom, like that" about Mcdonald's founder Ray Kroc. It makes him sound so predatory.

We just keep telling him that someone is paid a lot of money to make things look and sound so good.

JH has taken a swift turn AWAY from McDonald's. He thinks their commercials are stupid and he thinks their toys are cheap. He's been spoiled on local fast food (Burgerville), which is all locally grown and the difference in taste is incredible. They give out packets of seeds for toys, too.

suttonhoo said...

packets of seeds?! that's the coolest thing ever.

Lolabola said...

somehow when reading anniemcq's comment I thought she wrote he was rolling his eyes at McD's commercials and I keep looking back for it.

Burgerville is an awesome name.

Lasse said...

That's why I stopped having a TV.
They problebly found a way to add more sugar to those carrots.

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