Trend watchers suggest several reasons so many marketers seem to be going plum loco. One recurring thought is that the success of technology brands like Apple and BlackBerry is giving fruit a good name.
Stuart Elliot in Plum, the Color, is Having Its Star Turn in this morning's New York Times.
No one said advertising was an exact science.
Of Note: Here at detritus we've long anticipated important matters like these »
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