When you grow up, you have to do certain things. The Internet has matured to a place where traditional marketers — companies that have been spending much more money on television and print — are asking the questions that they would ask for the print side. I see that to be very positive because it does legitimize the Internet.
Mainak Mazumdar, NetRatings’ vice president of measurement science and product marketing, commenting in this morning's New York Times on an announcement by Kimberly-Clark, Colgate-Palmolive and Ford Motor Company that they will be auditing the online ad and viewer counts provided by their marketing partners (e.g. Google) beginning in 2007.
Does this mean we get to stay up later? Cool.