We finally used the cheapest store brand we could get because it popped more realistically. We didn't want all these big, fluffy kernels.
Art Director Tom Proost in the January 2009 issue of Metropolis referring to the popcorn that he and his team used to create apple blossoms for the stop-motion animated movie Coraline.
The filmmakers used old school stop motion animation techniques to produce Coraline, going against the grain of today's much more economically produced computer generated graphics.
The movie is based on the book which I've never read, but just well may, given all the enthusiastic titter about it on Twitter.
Plus, it's been a while since we had a John Hodgman fangirl moment on this blog, and Hodgman plays Coraline's dad.