I vaguely remember reading something he wrote about ligatures, so I went diving into The Form of the Book to ferret it out to illustrate this image. (Realize it's not a traditional ligature because it unites two words, but it still makes me melt -- the way the descender on the "y" creates the stem for the "H" -- it's so lovely.)
Couldn’t find the passage, but did find this, which I think beautifully sums up the role of the designer – know your craft; make it lovely, useful and good; and then get out of the way. (And yeah, it’s a little bit over the top. But that’s Tschichold.)
Immaculate typography is certainly the most brittle of all the arts. To create a whole from many petrified, disconnected and given parts, to make this whole appear alive and of a piece – only sculpture in stone approaches the unyielding stiffness of perfect typography.(Well this is interesting: It appears that my Hartley & Marks paperback copy of The Form of the Book is now out of print and the few that are left are retailing for $100 on Amazon. Nice return on a $22 investment.)
For most people even impeccable typography does not hold any particular aesthetic appeal. In its inaccessibility, it resembles great music. Under the best circumstances, it is gratefully accepted. To remain nameless and without specific appreciation, yet to have been of service to a valuable work and to the small number of visually sensitive readers – this, as a rule, is the only compensation for the long, and indeed never-ending, indenture of the typographer.
Jan Tschichold
The Form of the Book
1 comment:
very true -- this could spur a whole conversation about Leni Riefenstahl and what she was all about. and on a sidebar: one of the most interesting art exhibits I've ever seen was at the LA County Museum in the early 90s -- it recreated and commented on a Nazi exhibit of "degenerate art" staged in Berlin just before all hell broke loose. jazz and modern art took a big hit, of course, and there was a big bonfire that finished off some irreplaceable pieces. heartbreaking.
[just found a link to a brief writeup about the Berlin exhibit -- click here »]
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