Friday, September 21, 2007

get a sqround


sqround (also squround): An industry term that describes the hybrid square/round ice cream carton that eliminates corners, reduces volume (subsequently increasing margin), and replaces flaps with a lid, thereby reducing the "knuckle muck" that occurs when you're scooping ice cream and your hand brushes against the sticky lid.

1 comment:

Mikkel said...

"Knuckle muck". Naughty.

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