Friday, October 26, 2007

mash it up for commerce

One more example of how European advertising is infinitely cooler than what we do in the U.S.

Sony's asking folks to record tracks for their new jingly-score-like thingy -- soon they'll be letting folks mix up that indigenous content[1] with other tracks from other folks.


Here's the link »

[1] Ran across this somewhere online -- think it was Squandrous -- the proposal that "user generated content" be recoined as "indigenous content". I'm trying it out.

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