Thursday, July 10, 2008

planned obsolescence


The '51 '52 '53 '54 '55 '56 '57 '58 '59 '60 '61 Volkswagen.

Volkswagen, 1961. Simple, elegant layout; simple, devastating sales pitch. The Volkswagen is never obsoleted, unlike those new American models that appear in the spotlights at the auto show. The light, humorous copy puts the ad's explosive message across easily: Detroit is a fraud.


Stumbled across this classic Ad today from DDB, alongside commentary from Thomas Frank's The Conquest of Cool, and was reminded of the storm yet to come »

1 comment:

em said...

did I tell how I was almost born in a yellow vw? (yes I did)

hey guys... years laaaaater after this ad!

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