Saturday, July 26, 2008


una coca por favor

These are usually very smart people, and they are very good at PowerPoint presentations.

But you shouldn't rely on them more than the people in your own company.

Former Coca-Cola exec Donald R. Keough speaking about consultants in today's New York Times. He was interviewed about his new book: The Ten Commandments of Business Failure.


(Full disclosure: I'm a consultant.)

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