Friday, September 08, 2006

not so secret

Since July 1, when the campaign began, about 8,500 secrets have appeared, Ms. Yates said, on themes like "long-lost loves," forbidden passions and careers.

The secrets are also going up on giant digital signs on the Reuters Building in Times Square.

From a story in today's New York Times on the surge in "secretive" ad campaigns that have taken off since the original introduction of the Post Secret Project, once upon a time. The reference above is to the campaign that Secret Deoderant is running.

So when does a secret stop being a secret and become a confession?

1 comment:

Lisa Johnson said...

Very interesting question! I love stuff like this! It is a very fine line, but it seems to me that once you tell a secret, it is no longer a secret. One person has a secret of their own. After they tell someone, it morphs into something else. If it is someone else's secret, then it isn't a confession. It's gossip. If you share your own secret, then it is a confession.

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