Wednesday, November 14, 2007

antecedent


And [Braun] had figures set in Akzidenz Grotesk, way cooler than the boring Helvetica numbers that Apple chose.


Typographer Erik Spiekkerman commenting on the striking similarity between the form factor for the Braun electronic calculator ET33 from 1977 and today's iPhone, on Spiekerblog.

4 comments:

Lolabola said...

I just pulled out my calculator and set it down before coming here.

suttonhoo said...

I do that to you a lot, don't I? lol.

Lolabola said...

yes it's quite the talent you have.

Also, it occurred to me the other day that the man in the cheese looks a bit like your avatar.

suttonhoo said...

!!!

he does...

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