26% of all adults say they regularly or occasionally blog
53.7% are male
Almost half (44.7%) are married
28.4% hold a professional or managerial position
1 in 10 (10.4%) are students
Bloggers are 37.6 years old on average
69.7% White/Caucasian
12.2% are African American/Black
3.7% are Asian
20% are Hispanic
Average income: $55,819
Average education: 14.3 years
Findings by BIGresearch’s Simultaneous Media Survey (SIMM 11) of 15,727 individuals.
I suspect “all adults” means “all American adults who we could round up for this survey”, but the researchers themselves do not specify.
Also reported: "More Democrats than Republicans are blogging, but Libertarians are #1".
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