Saturday, June 10, 2006

market driven

Davinci Code
Originally uploaded by C.Y..
The decision we made is no different from the way such decisions are made in America or anywhere else. It was based solely on ticket sales and not on any other factor.
Weng Li, spokesman for China Film, commenting on the withdrawal of the DaVinci Code from Chinese Theatres, after what another unauthorized spokesman reported as three weeks of brisk sales in which the film brought in over 100 million yuan (or $13M) and continued to sell more tickets than any other movie.

Reported in this morning's New York Times

[Photo credit: C.Y.]

No comments:

Related Posts with Thumbnails