Dairy Queen just unveiled a new logo. Following the pattern of UPS, Burger King, and other high-profile "rebranding initiatives," it's basically the old logo with a swoosh attached. DQ took it a step further, though, stating that the "gold and blue curved swishes [signify] food and treats."
No, it signifies an expensive hour of graphic design.
From Mark Hurst's Good Experience Newsletter. (Also posted online here »)
3 comments:
you crack me up.
wish I could take the credit -- Mr. Hurst gets this one. ;)
Holy motherloving mother of God and all that is right and holy in the world, that is the ugliest logo I have ever seen.
An hour? It took two minutes of the time of one of the guys who doesn't know Photoshop.
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