Friday, March 30, 2007

semiotics


Dairy Queen just unveiled a new logo. Following the pattern of UPS, Burger King, and other high-profile "rebranding initiatives," it's basically the old logo with a swoosh attached. DQ took it a step further, though, stating that the "gold and blue curved swishes [signify] food and treats."

No, it signifies an expensive hour of graphic design.


From Mark Hurst's Good Experience Newsletter. (Also posted online here »)

3 comments:

anniemcq said...

you crack me up.

suttonhoo said...

wish I could take the credit -- Mr. Hurst gets this one. ;)

MGL said...

Holy motherloving mother of God and all that is right and holy in the world, that is the ugliest logo I have ever seen.

An hour? It took two minutes of the time of one of the guys who doesn't know Photoshop.

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