Friday, March 02, 2007


We’ve never seen anything like this. We were all shocked.

Bryan Allison, VP of marketing for, commenting in this morning’s New York Times on the fact that hotel reservations for the weekend of July 7th are about six times greater than those for the previous weekend.

The article opens:

The almost numerically perfect 7/7/07 is being sought after by couples around the country as the ideal day for a wedding.

More than 31,000 couples have already signed up with, a wedding-planning Web site, saying they plan to marry that day, a figure that is roughly triple the number for any other Saturday that month – and nearly 20,000 more than the number of couples who got married on the corresponding weekend a year earlier.

The travel site said its hotel reservations for the weekend starting on Friday, July 6, are about six times greater than those for the previous weekend.

Many years ago, when I told a girlfriend about my plans to get married, she told me about her wedding day. Her groom insisted that they get married on July 7th at 7 PM.

Briefly she paused and then continued:

“We were divorced seven years later.”


Lolabola said...

My sister is one of these 7 obsessed people. Every so often we'll be walking around and she'll point at something and say "that's divisible by 7"

She was born on a 7th but not of July.

suttonhoo said...

that's a very cool skill to have.

Anali said...

Wow! I wasn't expecting the divorce part.

dt said...

im born on 7/7/1977

Nicholas said...

I was born on 07/07/1986..I'll be 21 on 07/07/07 which 7 is divisible by..:Pjb

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